Standard International CEO Wants to Accelerate Global Expansion Through Local Communities
Photo Caption: Standard CEO Amber Asher speaking at Skift Future of Lodging
Skift Take
Hotel companies, many of which saw huge drops in overseas guests during the pandemic, realized they needed to appeal to local residents more to boost revenue. So they're increasing their efforts to make their properties feel like home for local communities.
Standard International has expanded significantly worldwide in recent years, debuting properties in Ibiza last week in addition to its plan to open the Bangkok Mahanakhon this summer. But CEO Amber Asher said the company's goals isn't simply to attract overseas visitors to those hotels — but to become a focal point of the destinations it sets up shop in.
"We want the local community to feel at home in our spaces as much as the traveler (who's) checking out New York for the first time," Asher, who was named CEO last
