An Artificial Intelligence Remedy to Ease Traffic Jam Madness This Summer


Skift Take

Travel reports are revealing that people are going to be spending more time on the road this year than during any other pandemic year. One company is introducing a new technology to make sure people are actually spending that time in transit, not at a traffic light.

With road trips and domestic travel set to boom this summer, everyone is anticipating to see record levels of people on the road in 2022. While traffic jams seem inevitable in response to pent-up travel demand, a new machine-learning and artificial intelligence-based technology, comprised of a network of video and radar sensors, is proposing a solution to traffic congestion.

When traffic management company NoTraffic realized that the traffic light technology used today is severely outdated, it wanted to see if there was a better way of doing things — starting by combining the current hardware with a smarter software platform.

NoTraffic's new technology system is currently being sold to local governments and their departments of transportation, as they work with traffic engineers in the area to address specific needs of intersections and provide oversight to adjust visual meteorological condition algorithms as needed. The company is privately held and