Wyndham’s App Update Is Made for Road Trips
Photo Caption: Wyndham's road trip planner tool. Source: Wyndham.
Skift Take
Hundreds of thousands of Americans regularly struggle to plan long-distance trips with stops at hotels that are pet friendly or have parking for large trucks. Wyndham's new tool aims to address this hassle.
It may seem insignificant for a hotel company to add a tool to its app to help plan long-distance road trips. But not necessarily in the case of Wyndham Hotels & Resorts.
The company has such a broad footprint of limited and select service roadside properties, with 8,900 franchised hotels, that a trip-planning tool might actually boost incremental revenue. That's because the new tool that is part of the hotel brand's smartphone app for iOS and Android devices addresses the pain points of at least two sizable markets: pet owners and road warriors.
If you've ever taken a pet on a long-distance road trip, you know that part of your planning is
