Gas Prices Send Hotels Into Overdrive to Accommodate Electric Vehicles


Skift Take

Market considerations give hotels a unique opportunity to lead the charge when it comes to meeting consumer needs — and efficacy.

Despite record-breaking highs in summer travel demand, fuel prices are cramping the style of adventure-seekers game to either fly or drive. But those woes are revving up a whole world of possibilities for hoteliers.

Hilton rolled out a consumer-facing electric vehicle site search function earlier this month, enabling potential guests to filter and find properties that offer charging stations. It's the first major hotel company to do so. And while offering the charging stations isn't the norm yet, Hilton supports individual hotel owners in their efforts to find qualified, affordable contractors to install the stations as part of its "Travel With Purpose" environmental, social and governance strategy.

Hilton Chief Brand Officer Matt Schuyler said its recent global trends report found that travelers are prioritizing brands that they consider to be environmentally conscious. 

"At Hilton, we are continuously tracking trends and consumer habits so