Choice Hotels to Buy Radisson Hotel Group Americas for $675 Million
Photo Credit: Choice Hotels International is acquiring the franchise business, operations and intellectual property of Radisson Hotel Group Americas. Radisson / Hanna Sörensson
Skift Take
Choice wants to make its mark in the upscale segment. This is certainly one way.
Choice Hotels International is acquiring the franchise business, operations and intellectual property of Radisson Hotel Group Americas for $675 million.
The U.S. division split from Radisson last year, to operate as two separate companies with separate loyalty programs, technology infrastructure like reservations and property management systems, and websites.
Radisson Hotel Group Americas covers North, Central, and South America while Brussels-headquartered Radisson Hotel Group operates in the rest of the world.
The added 624 hotels with 68,000 rooms will help Choice Hotels grow its upscale and core upper-midscale hospitality segments, particularly in the West Coast and Midwest of the U.S.
Choice’s portfolio is dominated by brands like Comfort and Econo Lodge, which suit the drive-to leis
