Margaritaville's Hotel Empire and Other Top Stories This Week
Photo Credit: Margaritaville Hotel in Louisiana Wikimedia Commons / Michael Barera
Skift Take
In Skift's top stories this week, Margaritaville's CEO explains how Jimmy Buffett's brand became a force in the hotel industry, Akasa Air's CEO discusses its launch strategy, and workers dislike how much business travel they are asked to do.
Throughout the week we are posting original stories night and day covering news and travel trends, including on the impact of coronavirus. Every weekend we will offer you a chance to read the most essential stories again in case you missed them earlier.
The Margaritaville CEO on Just How Far the Jimmy Buffett Brand Can Go: Millennials think they invented experiential, lifestyle brands. But Margaritaville CEO John Cohlan was perfecting these ideas before many of today's hotel execs had sipped their first margaritas. Cohlan helped to turn Jimmy Buffet's music into a billion dollar empire, and he has lesson
