Wyndham's Plan to Boost Black Hotel Ownership
Photo Caption: Black businessman standing at balcony and using smartphone in luxurious hotel lobby. Source: Adobe.
Skift Take
Applause is due to Wyndham. The world's largest hotel franchisor is finding practical ways to reduce the friction that discourages many Black entrepreneurs from becoming hoteliers.
The U.S. hotel investment sector is insular. For many Black entrepreneurs, having the right connections and upfront capital are roadblocks to joining the club. So Wyndham Hotel & Resorts has revealed an effort to open the door wider to potential dealmakers, franchisees, and developers who are Black.
Wyndham, the world's largest hotel franchisor, calls its program Bold [Black Owners and Lodging Developers]. It formally announced the effort at Wednesday's opening of an annual conference of The National Association of Black Hotel Owners, Operators and Developers (NABHOOD).
Wyndham's program mixes outreach and educational efforts with off
