Marriott-TED Talks Partnership Steps Up Hotel Co-Marketing
Photo Credit: A Marriott Curiosity Room in San Francisco Marriott
Skift Take
Extending experiential programming to the youngest travelers is a smart move in more ways than one — and can build brand loyalty for years to come. Is this the new wave of marketing partnerships in hospitality?
Creative hotel partnerships often result in guests being entertained outside of the property's doors — such as Origin Hotels' new Austin location providing guests free access to the nearby children's museum the Thinkery for their duration of the stay.
But are other hotel companies using partnerships to create more fun in guest rooms?
That's what Marriott is banking on with the rollout of its new Curiosity Room by TED at the San Francisco Marriott Marquis, TED as in TED Talks. The room prominently features local landmarks and
