Uganda Tourism Looks Outside Borders for Financial Help in Recovery


Skift Take

Uganda’s rebranding ambitions will be much harder if its tourism industry doesn't receive the investments it needs. The pleas for help are extending well beyond the country's coffers now.

Uganda's tourism industry leaders are searching for international and private sector funding sources to support its recovery and realize its ambition as a competitive destination in East Africa. The pandemic left a hole in the industry too big for Uganda's government to fill.

The European Union in partnership with the Uganda Development Bank announced recently it would provide $1 billion Uganda shillings ($265,000) in grants and loans to eligible tourism businesses.

The Uganda Tourism Board recently called on private sector bankers at Uganda Bankers Association meeting on July 26 to support the tourism industry. At the conference, tourism industry leaders called for setting up a special tourism fund that will go toward rebuilding the tourism sect