Google Is NOT Going to Kill Airbnb

"Google will kill Airbnb," tweeted Nick Huber, who writes about business and real estate, owns a self-storage company, and has 247,000 followers on Twitter.

Two people independently messaged me about the tweet, which has generated a few thousand "likes," and hundreds of retweets since Sunday.

One Skift colleague said of the tweet: "Everything this guy says in his tweet thread is wrong."

Conversely, a superhost in Europe messaged me about Huber's tweet: "I would have to agree. Everybody loves a direct booking (both hosts and guests), with no whopping service charges."

If only it were that simple.

Huber argues that hosts and guests can avoid Airbnb's substantial fees, and both can save money with direct bookings. Actually, he claimed that Airbnb takes 25 percent of the transaction, mostly from guests, in the form of fees, which seems excessively off the mark.

After this story posted, travel industry veteran Drew Patterson tweeted that Airbnb revenue was only 13 percent of gross bookings in 2021.