Hilton's Plan to Get Travel Managers to Take Sustainability Seriously
Photo Credit: A Hampton by Hilton hotel in Hangzhou, China. Hilton
Skift Take
Despite environmental impacts topping corporate agendas, Hilton is finding that not all corporate clients are asking it for data around sustainability and other social impact elements. The hotel group is working to overcome the complexities in a franchised world of communicating this information.
Hilton is proactively pushing its corporate responsibility measurement platform to travel managers for corporate clients, in a bid to help them get a better view of their own environmental impact.
The group launched LightStay in 2009, so its managed and franchised hotels could report energy, water, waste and social impact data (including volunteerism and food donations) on a monthly basis.
But despite sustainability topping the agenda, one senior exec told Skift not all corporations were asking it for data. Why this is important is that without a full buy-in across the hospitality ecosystem, green travel goals will simply fall short. So better communication is necessary.
Jean Garris Hand, Hilton’s vice president, global environmental, social and corporate governance, said: “Customers want to take steps in this direction, and sometimes it’s 'how do we go in this direction?' A lot of it is education, partnership and
