Booking Holdings Takes Aim at Travelers’ Ongoing Anxieties
Photo Credit: Booking Holdings CEO Glenn Fogel speaking at Skift Global Forum on September 20, 2022 in New York City. Skift / Neil van Niekerk
Skift Take
The emotional button that trip-planning pushes the most in the post-pandemic era is anxiety. Booking Holdings is looking to assuage trip worries with products and services it is ramping up.
The world's largest travel company Booking Holdings is using people's anxieties about their trips as a lens through which it prioritizes the products and services it is refining and introducing, such as flight search and insurance or other paid guarantees to cover when things go wrong.
The company wants to make booking all of the components of a trip as low-stress and seamless as Uber has made booking a
