Skift Take
Lifestyle hotel fans will get to mix business with pleasure in a lot more locations in the future, as Ennismore's "Working From_" brand is earmarked for the rest of its global portfolio. It's very on brand with partner Accor too.
Hospitality group Ennismore is planning to roll out its “Working From_” operation to all of its remaining hotel brands.
Currently just two of the group’s The Hoxton properties, located in London and Chicago, operate the co-working spaces that include flexible memberships for open desks and private offices across entire floors. But speaking at Skift Global Forum on Tuesday, founder and co-CEO Sharan Pasricha revealed he was rolling it out to other Ennismore hotels, which include Mondrian, Hyde and Mama Shelter.
"We’re taking the Working From_ brand, which has historically been linked to The Hoxton, and we’re going to take it across all of (our) brands," he said. "You’ll find a Working From_ SLS, a Working From_ Mondrian, and what this brand will do is morph into the design ethos of that mother brand."
Pasricha, who founded Working From_ in 2019, said it had been a "boomerang success."
"Not only did 850 desks get sold in Southwark (London), we’ve got a waiting list of 400 peo
