Selina Pushes Into Music Festivals and Wellness Retreats


Skift Take

It's a tantalizing opportunity for Selina to start producing music festivals and wellness retreats at its hospitality venues through new brands. No lifestyle hotel group has cracked the festival space yet, and wellness has lots more room to run.

Hospitality startup Selina, while reporting first half of the year results on Tuesday, revealed plans to expand into producing music festivals and running wellness retreats for companies — activities that may help push it into profitability after travel has fully returned to pre-pandemic levels.

The company, which courts twentysomething and thirtysomething travelers, said it had suffered a loss of about $4 million (adjusted earnings before interest, taxation, and amortiza