Hyatt to Add Hotels in Markets That Feed Its All-Inclusive Resorts
Photo Caption: Suite with ocean views at Hyatt Regency Hainan Ocean Paradise Resort. Source: Hyatt.
Skift Take
When Hyatt adds hotels to new destinations, it can cross-sell the newfound guests on its recently acquired all-inclusive resorts through marketing messages. So the company is seeking more hotels to speed up this virtuous cycle.
Hyatt just lapped the one-year anniversary of acquiring the all-inclusive resort company Apple Leisure Group in a $2.7 billion deal. The Chicago, Illinois-based hotel group is now looking to expand its hotel presence in European cities that could help feed its all-inclusives, according to comments executives made as they reported its earnings.
Hyatt announced last month that it had cut a deal with Lindner Hotels, a German family-owned developer, to bring into its portfolio 30 of the Lindner hotels and resorts across 15 cities in Germany and in Central and Eastern Europe. They'll add most of them to the JdV by Hyatt brand, and most of the 5,500 rooms will join Hyatt by year-end.
On Thursday, Hyatt's executives said the move was significant in that it would help boost the cross-selling of its all-inclusives in Greece, Spain, and Bulgaria. The idea is that while guests stay at those hotels and through post-trip emails, Hyatt woul
