Hotel Green Efforts Are Hitting Right Message for Social Media Users
Photo Caption: The Datai Langkawi Resort in Malaysia. Source: Datai Langkawi.
Skift Take
Can you go wrong with imagery of animals or nature and heartwarming messages? Not if you're a hotel sharing your sustainability efforts via social media. That's what The Datai Langkawi, Fairmont, and Banyan Tree have found.
Many hotel companies pledge to do better on ESG, or environmental, social, and governance goals. We found a few brands whose work on the “E” in ESG deserves an A grade in the eyes of many social media users.
From reinvigorating the site of a former mine to protecting sea turtles and their habitats, several hotel companies are supporting environmental efforts that deliver a bonus — namely, ideal content for social media engagement.
Hoteliers have recently shared on Instagram, TikTok, and other platforms content portraying verdant panoramas, cute animals, and adorable children immersing themselves in local activities. They said this experiential and sustainability content has been resonating on social media better than average.
Here are three brands whose work has been racking up likes and shares.
Girls planting trees. Source: Banyan Tree. The Datai LangkawiThe Datai Langkawi is a resort in Malaysia's northwest with a private beach, 28 hectares of rainforest, and a spa. In 2019, it founded a private trust for its conservation and sustainability work, where it does community outreach projects (such as partnering with a marine mammal conservation organization to adopt dolphins), waste-cutting efforts, and projects to support local flora and fauna.
The resort manages dedicated profiles for The Data
