Struggling Inspirato Tries to Expand Customer Base on Slowing Subscription Growth
Photo Credit: A still from an Inspirato commercial in 2020. The company lowered its financial guidance for 2022. Inspirato
Skift Take
Inspirato, the self-styled "luxury travel subscription brand," is becoming a little less subscription-oriented as it tries to expand its potential customer pool.
Faced with lower-than expected occupancy and sluggish subscription sales, luxury travel brand Inspirato lowered its 2022 financial guidance, and transferred one-third of its salesforce and marketing personnel to new or expanded segments it is targeting, namely business travel and philanthropy.
All of this occurred as the Denver, Colorado company had to restate its first and second quarter balance sheet and income statements due to what it conceded was weak financial controls. The company said during its third quarter earnings call Tuesday that the restatements didn't materially impact Inspirato's operatio
