RateGain Acquires Travel Martech Firm Adara for Mere $16 Million
Photo Credit: External view of a hotel with a Grand Bohemian art gallery that belongs to the Kessler Collection, a hotel company that uses RateGain's service. Kessler Collection
Skift Take
With three of its four recent acquisitions based in the U.S., RateGain is making gains to acquire scale and dominance in that critical market.
India-headquartered travel tech firm RateGain Travel Technologies is acquiring Adara, a Silicon Valley-based firm in travel martech and predictive consumer intelligence. The cost: a mere $16.1 million, according to RateGain's filing on the Indian stock market, which puts Adara, long troubled with management and competition issues for the last few years, out of its misery.
RateGain will pay $14.6 million in cash, with $1.5 million in deferred cash next year.
Adara has raised about $67 million in at least four rounds of funding
