Pillows Hotels Makes a Boutique Play in the Netherlands and Belgium
Photo Caption: Exterior of the Pillows Grand Boutique Hotel Maurits at the Park. Source: Pillows Hotels.
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It's no small feat for Loes Dingemans to grow a boutique hotel chain to six properties during a pandemic. But she may face high barriers to expanding the Pillows brand across Europe.
A five-year anniversary would be a big deal for any new boutique hotel brand. But for Pillows Hotels, a luxury boutique hotel chain with locations in the Netherlands and Belgium, hitting this five-year mark might mean even more, considering the brand launched just a few years before the pandemic.
"It's been challenging to operate in an environment when demand was non-existent, but we've weathered the storm," said Loes Dingemans, CEO of Pillows Hotels and managing director of International Hotel Management Group.
The boutique brand with a few hundred employees has just opened its sixth property in Europe, the 88-room Pillows Grand Boutique Hotel Maurits at the Park by the Oosterpark in Amsterdam.
"It's an impressive monumental building that was given new life following a very delicate and time-consuming restoration process," Dingemans said. "It's the only five-star hotel opening in the center of Amsterdam this year, so all eyes are on us," said Dingemans.
Monumental Buildings, Subtle StyleTo stand out, Pillows has created a
