Africa Looks to Diversify Tourism Mix by Investing More in Cruise Business
Photo Credit: Queen Mary 2 leaving Cape Town. Cruise tourism has injected millions of dollars into the local economy. Flickr / Ian Barbour
Skift Take
The rapidly rebounding cruise tourism market is providing African tourism with a lucrative opportunity to give destinations battered by the pandemic a new path to revenues.
African destinations have taken major steps in recent years to move away from a heavy emphasis on safari tourism, and several of them are focusing on a cruise tourism industry poised to make a complete recovery by the end of 2023.
Countries around the continent are increasing their investments in a sector that they believe they will give their economies a boost, with cruise tourism expected to be worth $15.1 billion worldwide by 2028.
One of them is Kenya, where a new cruise terminal in Mombasa welcomed in late January
