Palisociety Boutique Hotel Chain Expands With Quirky Innkeeper Vibe
Photo Caption: The pool deck at the newly renovated Palihouse West Hollywood. Photo by Caylon Hackwith. Source: Palisociety.
Skift Take
No, it's not a low-carb diet club. Palisociety is a brand of 15 boutique hotels. Its design philosophy represents a percolating sector trend.
Some hoteliers take a stand-back approach, outsourcing most of the concept creation and design. Then there’s Palisociety's founder and CEO Avi Brosh — who's involved in every last detail.
Brosh's proprietor-driven method seems to have delivered early wins for the quirky-meets-luxury boutique hotel brand. Brosh started the Los Angeles-based hotel group in 2008, and the portfolio now includes 15 hotels, with five more to open this year. During the pandemic, Palisociety acquired the boutique brand Arrive (now called Arrive by Palisociety). It's launching another brand, Le Petit Pali, this summer.
The brand's proprietor-driven DNA is now very much of the moment as more and more travelers want to experience a creative person's point of view.
“Everything is very singular in its vision,” Brosh said.
The Palisociety team — which includes his wife, son, and daughter — designs everything in-house, such as the uniforms, graphics design, food-and-beverage concepts, and playlists for the sound systems. Many of the brand's furniture pieces are even designed by the Palisociety team.
“Nothing is really design-by-committee,” Brosh said. "There aren’t a lot of outside voices that touch the brand other than o
