GPT-4 Is Here: Can Travel Companies Keep Up With Fast-Advancing AI?
Skift Take
The quick ChatGPT update exemplifies the rapid advancement of AI and how easily new work can be left in the dust.
Travel Tech Briefing
Editor’s Note: Exclusive reporting on technology’s impact on the travel industry, delivered every Thursday. The briefing will guide executives as they decide if their companies should “build, buy, or partner” to stay ahead.Since OpenAI released the groundbreaking ChatGPT tech late last year, travel companies have been exploring how the latest developments in generative AI could change the way they operate.
Only three and a half months later, OpenAI released an update of the technology called GPT-4. Among several notable updates, the last version of ChatGPT can accept images, not just text, and describe them in detail. It can also score in roughly the top 10 percent of students on the Uniform Bar Examination. The latest version, called ChatGPT Plus, requires a $20 monthly subscription for access.
With all the work companies have been doing with the previous version of ChatGPT, the question now is what’s next for them, especially for startups that have dedicated all their resources to creating products using that first version. And if significant updates continue at this rate, how soon before products made with old versions of the tech become
