The Postcard Hotel Looks to Challenge Aman in the Luxury Boutique Segment

The Postcard Hotel is a brand with momentum behind it. It was named Asia’s leading boutique hotel brand at the World Travel Awards in 2022. Even though the India-based brand only launched in 2018, it already has nine properties open, with another 23 under development.

When Kapil Chopra, founder and CEO, was looking to invent a luxury hotel brand, he and his team scoured review sites, searching for the biggest hotel-related pain points that irked guests. “We studied all the top brands in the world, and we said, what are the three things people really get upset about?” Chopra said.

“Our point of view is that to be building the foremost luxury hospitality company of the world needs to come from the land of the Maharajas, it needs to come from India, and that’s what our game is,” Chopra said.

His team discovered that, among other things, luxury travelers don’t want to worry about what time they need to check into, or check out of, their hotel. Nor do they want to stress about what time the breakfast service ends.  By addressing these and other problems, The Postcard Hotel has taken a systematic approach to customer service. The momentum is palpable. But at this pace, can they keep up the service that’s provided them their early accolades?

Before launching his brand, Chopra was the president of Oberoi hotels in India for over five years, and at that time noticed that three brands were leading the luxury leisure travel space: Aman, Six Senses, and One&Only. “I saw these three chains as maybe the only guys doing wh