Accor Still Thinking Beyond Beds for Its Hotels
Photo Credit: Jean-Jacques Morin, group deputy CEO, group chief financial officer; and premium, midscale and economy division CEO, at Accor, speaking at Skift future of Lodging, March 29, 2023. Skift / Russell Harper
Skift Take
Non-room revenue continues to be a big play for the French group, as it looks to up the range of experiences it can offer guests.
French hospitality giant Accor plans to grow its business through offering more experiences, as well as "surprising" its guests.
Having invested in its lifestyle division over recent years, the hotel group is well positioned to take advantage of guests who are willing to spend more on memorable moments.
And demand is staying strong, according to Jean-Jacques Morin, group deputy CEO, group chief financial officer; and premium, midscale and economy division CEO, at Accor.
