Google Lifts Ideas From Instagram for New Hotel Search Tool


Skift Take

Today’s edition of Skift’s daily podcast looks at Google’s Instagram inspiration, Club Med’s upscaling, and Malaga’s sustainable tourism support.

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Episode Notes

Google is turning to a popular social media feature to help enrich the hotel search and booking process. The search engine has added an Instagram-like story tool to Google Travel, writes Travel Technology Reporter Justin Dawes. 

Dawes reports users can view hotel options with access to