Photo Credit: A still from Paris Hilton's 10-minute TikTok. TikTok
When Ad Age announced its "2023 Creativity Awards" on Monday, it handed one to Hilton for having the year's "best rebrand." The hotel giant's brand platform, “It Matters Where You Stay,” helped the U.S.-based hotel giant differentiate itself from competitors, the trade
Hilton received Ad Age's 2023 Creativity Award for the best rebrand with its 'It Matters Where You Stay' campaign. Developed by TBWAChiatDay New York, the campaign distinguishes Hilton from competitors by highlighting unique services such as digital keys and pet-friendly accommodations. A TikTok video featuring Paris Hilton significantly boosted the campaign's visibility, achieving 40 million impressions.
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