Marriott Officially Acquires 31st Brand, City Express
Photo Caption: Exterior of a hotel that's part of the City Hotels by Marriott brand, Marriott's 31st hotel brand. Source: Marriott.
Skift Take
Marriott plans to absorb the select-service brand by August 3. The goal of this new brand is mainly to appeal to Latin American travelers and developers.
Marriott International on Monday completed its $100 million acquisition of the City Express brand portfolio from Hoteles City Express. It has begun selling its 31st brand under the name City Express by Marriott.
By August 3, Marriott plans on making the hotels bookable within its site and mobile app and aims to convert the City Express loyalty program's points into Marriott Bonvoy points.
In the meantime, if a traveler does a search on Marriott's site and app for a destination where there are City Express properties, the company will place ads that point to City Express's reservation system among the listed results. It would shortly unveil a points-transfer technology as a placeholder until it can merge the loyalty programs.
Marriott said that adding City Hotels properties to its existing ones in the region nearly doubles its pre
