Choice Hotels Tech Chief Sketches Path to Tapping Generative AI

Key Points

• Choice Hotels sees generative AI as a transformative tool for the hotel sector, as discussed by CIO Brian Kirkland.
• Key challenges include ensuring secure use of private data and curating accurate, up-to-date answers.
• Generative AI could assist guests and help franchisees optimize business strategies and policies.

Summary

Choice Hotels is exploring the transformative potential of generative AI in the hotel industry. CIO Brian Kirkland emphasizes the importance of securely using AI with private data and ensuring the accuracy of AI-generated responses. The technology could enhance guest experiences and aid franchisees in optimizing their business strategies.