More Airlines Use Next-Gen Tech to Sell Journeys on Other Carriers or Trains
Photo Caption: A close-up of pilots in the cockpit of an EasyJet flight. Source: EasyJet.
Skift Take
Dozens of airlines have been creating alternatives to traditional interline agreements, selling fares on other airlines or railways. A few factors appear to be driving more of these deals.
Airlines have long sold tickets on each other's flights using interline agreements and strategic marketing deals called codeshares. But dozens have recently been adopting alternative and more flexible arrangements with the help of software from startups such as DoHop.
Several low-cost airlines that lack large route networks are using software for what you might call "alternative interlining" – maybe a flight on one airline matched with a train trip to the final destination.
The process offers a workaround to some of the complexities of traditional interline agreements and helps smaller airlines serve more complex and far-flung itineraries.
Exhibit A: EasyJet has since 2017 been ramping up a project that sells flights on selected airlines that include connections with its own flights. It now has 21 partners, including airlines like Air France, Avianca, Emirates, Air Transat, and
