ASTA Free Guide to Becoming a Travel Advisor Sees Thousands of Downloads

Key Points

• ASTA's free Travel Advisor Career Overview guide received over 12,000 downloads, a significant increase from previous years.
• The guide's availability is part of ASTA's initiative to attract new talent to the travel industry, supported by a partnership with Norwegian Cruise Line.
• ASTA's recruitment efforts include a revamped membership model aimed at equipping future travel professionals with necessary tools for success.

Summary

The American Society of Travel Advisors (ASTA) has seen a dramatic increase in downloads of its Travel Advisor Career Overview guide since making it free, with over 12,000 downloads compared to just 50 in the previous five years. This initiative, supported by a partnership with Norwegian Cruise Line, is part of ASTA's broader effort to attract new talent to the travel industry. ASTA has also introduced a 'Future Travel Professional' membership level, aiming to provide aspiring travel advisors with comprehensive tools for success amid a growing demand for talent in the industry.