Key Points
- Delta CEO Ed Bastian announced upcoming revisions to the Skymiles loyalty program following backlash.
- The changes focused on spending as a key loyalty metric, which caused dissatisfaction among members.
- The initial changes aimed to manage increased demand for premium services post-COVID.
Summary
Delta CEO Ed Bastian revealed that the airline plans to revise its Skymiles loyalty program changes after receiving negative feedback. The adjustments had shifted the program's focus to spending, which upset many members. Bastian explained that the initial changes were intended to address a surge in demand for premium services during the COVID pandemic, but acknowledged the approach may have been too rapid.