Consumer Preference for Experiential Gifts Peaks – Survey

Key Points

• A GetYourGuide survey shows 92% of American consumers prefer experiential gifts over physical ones, up from 77% last year.
• Travel experiences are the most desired gifts, especially among Millennials, with concerts, outdoor activities, and museum visits also popular.
• Pop culture heavily influences travel choices, with 81% of respondents citing it as a reason to travel and 36% traveling to locations featured in media.

Summary

A recent GetYourGuide survey reveals a growing preference among American consumers for experiential gifts, with 92% favoring them over physical items, marking a notable increase from previous years. Travel experiences are particularly popular, especially among Millennials, with other favored experiences including concerts, outdoor activities, and museum visits. The survey also highlights the significant influence of pop culture on travel decisions, as many are motivated to visit locations featured in TV shows and movies.