Hilton’s U.S. Growth Returns to Normal, International Surges

Photo Caption: A guest room at Waldorf Astoria Cairo Heliopolis. Source: Hilton.
Skift Take
As the U.S. sees a return to pre-pandemic patterns of hotel demand, Asia Pacific appears to be roaring back.
Hilton reported results on Wednesday that suggested a boom in U.S. hotel bookings after the pandemic has begun to run its course. Yet surging reservations at Hilton’s international hotels appear to be compensating.
During the third quarter, Hilton's revenue per available room — a key industry measure — rose in the U.S. by only 3%. It jumped by 39% in the Asia Pacific region.
The company reported worldwide growth in revenue per available room, including growth across all customer segments. The expansion modestly surpassed the company's forecasts for its 7,399 hotels.
For 2024, Hilton expects growth rates to become "reasonably balanced between the U.S. and rest of world, m