Sedona Tourism Finds Promotion Funding Path
The Sedona Chamber of Commerce and Tourism Bureau has formed a business improvement district with nine local hotels to fund its tourism promotion efforts, Skift has learned.
Earlier thi
Key Points
- The Sedona Chamber of Commerce and Tourism Bureau has created a business improvement district with nine local hotels to fund tourism promotion.
- The tourism bureau ended its partnership with the City of Sedona due to restrictions on using lodging tax funds for promotion, stemming from resident concerns about overtourism.
- Assessment fees collected by member hotels will be used for programs supporting the district, with plans for a summer advertising campaign pending approval from founding members.
Summary
The Sedona Chamber of Commerce and Tourism Bureau has established a business improvement district with nine local hotels to fund tourism promotion after ending its partnership with the City of Sedona over restrictions on using lodging tax funds. The district collects assessment fees from guests, which are used for member-supporting programs. By spring, the tourism bureau aims to launch a summer advertising campaign, pending approval from the founding hotels.
