IDEAS: JW Marriott Encourages Guests to 'Stay in the Moment' with New Asia-Pacific Campaign

Key Points

• JW Marriott's new Asia-Pacific campaign features a K-drama inspired video starring South Korean actor Lee Min-ho.
• The campaign, titled 'Stay in the Moment', highlights the importance of familial bonds and shared travel experiences.
• The campaign aims to connect with luxury travelers seeking well-being, mindfulness, and meaningful connections.

Summary

JW Marriott has launched a new campaign in the Asia-Pacific region inspired by K-drama, starring South Korean actor Lee Min-ho. The campaign video, 'Stay in the Moment', showcases a family's journey to overcome challenges through shared travel experiences, emphasizing the theme of human connections and the importance of being present. Aimed at discerning luxury travelers, the campaign aligns with JW Marriott's brand ethos of promoting well-being, mindfulness, and profound connections.