Dubai: The Next Global Luxury Brand
Photo Credit: Mark Kirby, Emaar Hospitality Group Head of Hospitality and Timothy Kelly, Atlantis President, speak with Skift's Josh Corder at Skift Global Forum East on December 13, 2023, in Dubai, UAE. Skift
Skift Take
Atlantis is talking to global governments about adding a mega-resort to their country, while Emaar is focusing on feeder markets to supercharge Dubai tourism.
What brands come to mind when you think "luxury"? Rolls Royce, Rolex, Chanel? "Dubai" is going to be the next one, as the modern emirate's premier luxury hoteliers gear up to expand their properties across the region and then the world.
Both Emaar Hospitality Group and Atlantis Resorts are two regional powerhouses closely linked to the glamorous transformation of Dubai. Speaking at the Skift Global Forum East 2023, Emaar Hospitality head Mark Kirby and Atlantis' global president Timothy Kelly spoke about the "Dubai miracle" and why now is the time to expand outside the city.
For Emaar, much of its success since entered the hotel space in 2007 has been linked to the success of the city. Emaar Hospitality has opened hotels in Dubai's most soug
