Dubai has tried and failed to set up its darling hotels in global hubs. But things are different now: The city has boomed since the pandemic, and investors overseas are now reading its success story. Introducing "Brand Dubai," coming to a city near you.
Dubai aims to establish itself as a global brand by expanding its successful luxury tourism sector internationally. The city's economic agenda plans to double its economy over the next decade, with key hospitality brands like Jumeirah and Atlantis seeking growth in major markets such as the U.S. and China. This expansion is fueled by Dubai's booming post-pandemic tourism industry and the need to establish a presence in key feeder markets.
Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.
Already a subscriber? Login