Cuba's Struggling Tourism Sector Banks on Russian Boost
Skift Take
Cuba eyes Russia not only for economic and diplomatic support, but also as a key player in reviving its tourism sector.
Key Points
- Cuba aims for a 35% increase in Russian tourists in 2024 to boost its tourism sector.
- New Moscow flights and MIR credit card usage are expected to facilitate this growth.
- In 2023, Cuba received 2.4 million tourists, with Canada, Cuban expatriates, and Russia as top sources.
Summary
Cuba is relying on an increase in Russian tourists to revive its struggling tourism sector in 2024. The Cuban ambassador in Moscow hopes for a 35% increase in visitors from Russia, which would provide much-needed economic support amidst ongoing challenges such as U.S. sanctions and a severe economic crisis. New flights from Moscow and the introduction of the MIR credit card are expected to aid this effort. In 2023, Cuba saw 2.4 million tourists, falling short of its 3.5 million target, with Canada, Cuban expatriates, and Russia being the top sources of visitors.
