Expedia and Netflix Enter Into Global Advertising Partnership
Photo Caption: A clip from an Expedia ad that will run on Netflix in Japan. Source: Expedia/YouTube https://www.youtube.com/watch?v=FnLMMhAI5YI&t=1s
Skift Take
Booking.com is going big with a Super Bowl ad in 2024. Expedia Group is going global with Netflix. Different strokes for different folks.
If you subscribe to a Netflix plan that includes advertising, you may be seeing an Expedia advertisement on your favorite viewing device soon.
That's because Expedia Group became Netflix's first global partner in its ad-supported plan, a move that Expedia hopes will help its global expansion throughout 2024, the com
