Hilton Inks Exclusive Deal with Small Luxury Hotels of the World – a Loss for Hyatt

Photo Credit: A view of a terrace at Château Le Nessay, on the Emerald Coast of Brittany, France, which is one of the hotels that’s a part of the Small Luxury Hotels Private Collection. Source: Small Luxury Hotels of the World. Small Luxury Hotels of the World
Skift Take
Hyatt is losing its partnership where Hyatt members could use their reward points to book stays at Small Luxury Hotels, a network of 560 boutique hotels. Hilton's move also highlights how tough it has been for independent hotels to compete to acquire customers on their own.
Hilton revealed Wednesday that it had signed an exclusive licensing deal with Small Luxury Hotels of the World (SLH), a group of 560 boutique hotels unaffiliated with the major hotel groups.
The deal will let Hilton’s customers book stays at these Small Luxury Hotel properties through Hilton's site and app. The 180 million members of Hilto