Taylor Swift Eras Tour Singapore: Exclusivity and Tourism Impact
Photo Credit: Taylor Swift performing on-stage during the Eras Tour concert at SoFi Stadium in Inglewood, August, 9, 2023. The American singer-songwriter will be performing in Singapore this month. Wikimedia / Paolo Villanueva
Skift Take
Thailand has alleged Singapore paid $3 million a concert to keep Taylor Swift from performing elsewhere in Southeast Asia. Singapore didn't say how much it paid. The debate shows the power of music events for tourism.
Singapore Prime Minister Lee Hsien Loong on Tuesday defended an exclusivity deal with Taylor Swift, which made the city-state the only regional stop of the popular Eras concert tour this week.
Singapore had attracted controversy for the deal, with some other countries considering it an unfriendly move.
What's the controversy?The Singapore Tourism Board supported AEG Presents Asia in bringing Taylor Swift’s The Eras Tour to Singapore as the only stop in Southeast Asia.
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