Jumeirah Names Chief Brand Officer One Week After CEO Shake-Up
Photo Credit: A view of the Burj al Arab, in Dubai at night. Dubai Department of Economy & Tourism
Skift Take
Even without a CEO, Jumeirah's "2030 Mission" for growth remains on track.
Jumeirah Group has appointed a chief brand officer to "spearhead the evolution of the brand," the luxury Dubai hotel chain said Thursday.
Michael Grieve will lead Jumeirah's "2030 Mission" to reach 50 hotels globally, around double what it currently has.
Grieve joins the team with a strong background in luxury but little expe
