2024 U.S. Election Won't Scare Off Tourists, But It Will Make Advertising More Expensive
Photo Credit: Joshua Earle on Unpslash Unsplash / Joshua Earle
Skift Take
As the U.S. enters its most expensive election cycle, tourism marketers are going to need to get creative to stay on top of the minds of targeted audiences.
Advertising costs on TV and other mediums are to going to go up this fall as the America's presidential campaign swings into full gear – and that will impact tourism marketers, too.
“History shows that [the election] doesn't impact the volume of travel, but it definitely impacts the advertising purchase,” said Brad Dean, Discover Puerto Rico CEO and president.
“The answer for all of us is that advertising from August through No
