A New Frontier? Carrier Scraps Most Change Fees, Introduces Premium and Business Perks
Photo Credit: Frontier Airlines operates an all-Airbus fleet. Airbus/Tad Denson / Airbus/Tad Denson
Skift Take
The changes come as the Department of Transportation released a final rule that will require airlines to disclose all fees associated with add-on perks.
Frontier Airlines is changing the structure of its pricing scheme and getting rid of change fees for most of its fare classes, as part of a wider effort to revitalize its brand, which has been struggling to turn a profit in recent years.
The changes include simplifying its fare classes to basic, economy, premium and business and offering customers who find a lower airfare elsewhere 2,500 Frontier miles.
“This is ‘The New Frontier’ and we are committed to offering more than the lowest fares — we deliver the best price for all the options you want and the customer support you need, when you need it,” said CEO Barry Biffle in a statement. “No gimmicks, just really low prices and good customer service.”
Frontier’s new fare structure somewhat mirrors that of a more traditional airline — the basic fare is like basic e
