Ask Skift: What Are Gen Z's Travel Habits?


Skift Take

Members of Gen Z are hitting the road in large numbers, and here's a look at some noteworthy trends in Gen Z travel.

Generation Z — people born between 1997 and 2012 — is a large market in the travel industry. Skift Research revealed in a January report that 75% of Gen Z travelers in the U.S., U.K., and Germany had taken two or more trips during the previous 12 months.

So what are Gen Z's travel habits?

We put the question to Ask Skift, our artificial intelligence chatbot. Ask Skift used information that appeared in our past news coverage, and we did additional reporting on the matter.

What Ask Skift said:

Generation Z travelers are showing significant impact on the travel industry. Here are some key habits observed in Gen Z travelers:

High Spending on Travel: Gen Z travelers are spending significantly on travel, especially hotels, with brands like Generator and Freehand, which target