Savannah Tourism Trolley Tour Rolls Into U.S. Cities With Data-Driven Marketing

Key Points

• Visit Savannah launches the 'Surprisingly Savannah Tour' to promote the city and attract tourists and residents.
• The campaign includes data collection to track its effectiveness and aims to boost air service and hotel partnerships.
• Savannah faces workforce challenges with upcoming job opportunities from Hyundai's new electric vehicle plant.

Summary

Visit Savannah is conducting a 'Surprisingly Savannah Tour,' a trolley roadshow visiting 11 American cities to promote Savannah as a tourist destination and a place to live. The campaign, which includes data collection to track its impact over 36 months, aims to boost air service growth and partner with hotels for better marketing. The Savannah Economic Development Authority is also involved, emphasizing Savannah's lifestyle and potential as a residential area. However, Savannah faces workforce challenges, especially with new job opportunities from Hyundai's upcoming electric vehicle plant and its suppliers.