MakeMyTrip and Air India Express Launch Xpress Holidays - India Report
Photo Credit: MakeMyTrip has a long-term strategy of developing a travel superapp in India. (Image: Hawa Mahal in Jaipur, India) Pixabay / Dishari De
Skift Take
MakeMyTrip's newest collaboration is with Air India Express to offer holiday packages on the airline's website and app. The move comes a month after IndiGo introduced a hotel booking option on its platform.
India’s largest online travel agency MakeMyTrip and budget airline Air India Express have partnered to launch ‘Xpress Holidays’ - a platform that would allow travelers to book end-to-end holiday packages.
The platform is hosted on the website and mobile app of Air India Express. MakeMyTrip is also displaying these holiday packages on its website.
MakeMyTrip’s Efforts: MakeMyTrip has been working towards becoming the first port of call for Indian travelers, and has been making several efforts toward that end:
It entered into a collaboration with the government of Goa in February to promote the state as a year-round destination. Also in February, it launched the ‘business class funnel’ for international flights to enhance the booking experience of first- and business-class passengers. Last year, the OTA partnered with the Indian tourism ministry to develop a microsite showcasing more than 600 lesser-known destinations of India. It also acquired a majority stake in intercity car rental c