JetBlue Posts Surprise Profit as New Strategy Starts to Pay Off
Photo Credit: JetBlue reported an unexpected profit in the second quarter. Eric Salard/Wikimedia Commons Wikimedia Commons / Eric Salard
Skift Take
JetBlue’s strategy of cutting unprofitable routes and focusing on its core markets is starting to see returns — the carrier unexpectedly reported a profit in the second quarter.
JetBlue posted a surprise quarterly profit of $25 million as it seeks to revamp its strategy following the collapse of its merger with Spirit Airlines.
The carrier’s profit in the second quarter was down 82% compared to last year, but Wall Street analysts were expecting a loss.
JetBlue’s strategy, now branded as JetForward, focuses on improving the carrier’s operational reliability, bolstering its leisure network in the East Coast, tailoring its product offerings and cutting costs. Executives said it expects the strategy to add between $800 million and $900 million in pre-tax profit in 2027.
In recent months, the carrier has also cut dozens of unprofitable routes. So far, JetBlue has scrap
