Oneworld Builds AI Flight Booking Tool with Google and Former IBM Exec

Photo Credit: Alaska Airlines is a member of the oneworld Alliance. Alaska Airlines
Skift Take
Carrie Tharp, vice president of strategic industries for Google Cloud, said in April to expect a lot more AI projects in travel. Here's another.
Oneworld Alliance said Thursday that it has been piloting a generative AI tool meant to help users book multi-city trips.
The tool was built on Google Cloud’s infrastructure and is powered by the AI platform from Elemental Cognition, which was founded by IBM Watson inventor David Ferrucci.
Oneworld represents 13 airlines, including American Airlines, British Airways, Japan Airlines, and Qatar Airways. Oman Air and Fiji Airways are set to join.
The tool was built to streamline the booking process of Oneworld’s Round the World offering, an air travel package that includes up to 16 journeys between cities on at least three continents. The trip star