Skift Power Rankings: James Thornton
Skift Take
Intrepid under Thornton has become a leader in the world of responsible travel, championing community projects and expeditions designed specifically for women.
Power is not just about who holds the top job but who shapes the landscape, drives innovation, and sets the agenda for what comes next. With that in mind, we proudly present Skift’s Power Rankings — our list of the most powerful leaders in travel.
James Thornton’s father instilled a sense of wonder in him from a young age. His father was a manufacturing engineer for different car companies, came home once every three to four months with stories about the different cultures and people he had met.
“From a young age, I could recite obscure capitals,” Thornton says. After a quick stint in private client asset management, he realized that wasn’t the world for him. “I didn’t want to spend the next 40 years of my life making rich people richer,” he said. He found a sales role at a sm
